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Be Seen. Be Respected

Ride safer with bold gear for the urban cyclist

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High Performance Dry-Fit

3M Reflective Ink

Proud to support cycling advocacy

Learn more about cycling advocacy here

Designed by cyclists in Boston

What our customers are saying


This cover has made me MUCH more visible to cars, and I've noticed drivers give me a bit more "breathing room" when passing me so that I can get over when I need to.



There is no way that I cannot be seen, even in the worst weather situations. 

Kevin T.


It fits covers my backpack perfectly and actually is 100% waterproof.

Joonggeon Bae


Suuuuuuuuuper bright and reflective. Definitely worth the money to be seen and safe...

The Brain


I originally thought this would look odd on the back of a woman but I actually find it much better (quality and style) than any alternative products I used.


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